With the development of the economy and the change of the times, more and more people who are born in the 1980s or 1990s became parents at that time. Parents’ expectations and love for their children have led to the rapid development of the whole children’s industry. A series of industrial projects, such as early education classes, baby swimming, and children’s amusement, has quickly become popular. In order to avoid some investors misunderstanding and let more investment entrepreneurs understand the children’s indoor playground, the following is to analyze the introduction, investors who want to open an indoor children’s playground need to understand the eight processes!
1.Analysis of the investment
Before the investment of the indoor children’s playground, the investment entrepreneurs should be based on the local regional market situation, their own capital, economic level, the number of target customers, the size of the competition for investment budget analysis and evaluation. Then choose to make a suitable investment program to avoid some unnecessary investment risks.
2.The choice of the brand
If there are novice investors who want to choose to join the brand to avoid some investment errors and better profits, first, there should be a basic evaluation and selection. Choose to join the brand can be based on brand awareness, strength, service support for the basic evaluation, confirm whether the brand has the ability that can help you operate a children’s park.
3. Venue selection
When choosing the operating space of indoor children’s playground, it is advisable to select areas with a high frequency of commercial activities, large communities, and similar shops.
The area with a high frequency of commercial activities is usually the commercial center, downtown, where commercial activities are frequent, the turnover must be higher; Secondly, areas with high population density are an important factor in setting up indoor playgrounds for children.
Open a shop near a large community, the population is relatively concentrated and the population density is high, the frequency of parents with children patronize is relatively high, so the business is easy to do.
At the same time, the block where similar stores gather is also a better place to open the indoor children’s park. For stores with a clear target such as indoor children’s park, if they can be next children’s clothing stores and toy stores in a certain area or block, they can attract customers to come to spend money.
4. Equipment selection and venue decoration
The competitiveness of single amusement equipment in indoor children’s playground has been greatly reduced. Therefore, other new supporting projects should be added according to the characteristics of local customers and the characteristics of the park style to increase diversity. Next is the decoration, every interval period of time, operators should undertake small adjustments to the appearance of the park.
In order to avoid unnecessary disputes, as well as to make customers feel more comfortable to have fun. Before opening indoor children’s playground, it is necessary to apply for a business license and apply for children’s toys. In addition, you also need to apply for a fire permit, health permit, tax registration certificate.
6.Opening activities and promotion
There is still some preparation to be done before opening. Recruitment and training of staff: it is better to recruit staff who have had early childhood education experience and like children, and they must carry out training before the opening to be able to give a professional and serious image on an opening day.
7.Planning an opening event
A good opening event can make your daily turnover beyond your imagination, and if the service is done well, it can also bring in a large number of customers.
Publicity can be carried out in a variety of ways, such as leaflets, billboards, and WeChat publicity and other activities may play an unexpected good effect.